Session 1: Introduction to the role of technology in enhancing research and the use of reliable and accurate source of data
Learning Objectives:
- Identify reliable and accurate sources of data (web analytics, surveys, feedback responses, etc.) that will
support understanding of what needs to be improved. - Use reliable and accurate sources of data (web analytics, surveys, and feedback responses, etc.) to gain a better understanding of what needs to be improved.
This session serves as the introduction to the module, highlighting the importance of ICT in conducting research and the need for reliable and accurate data sources. The session introduces three key data sources—survey findings, feedback responses, and web analytics—along with practical tips and guidelines on how to effectively use them in applied research, particularly in VET.
Begin by reviewing the case study, titled “A Comparative Analysis of Traditional and Digital Data Collection Methods in Social Research in LDCs – Case Studies Exploring Implications for Participation Empowerment and (mis)understandings”. The case study examines the transition from paper-based surveys to digital data collection (DDC) with handheld devices in two developing regions: Malawi and Ethiopia. By examining the τransition from traditional paper-based methods to DDC, the study aims to showcase the benefits and challenges associated with the adoption of these technologies. It seeks to illustrate how ICTs can transform research processes, improve data management and address logistical and ethical issues, ultimately offering insights into the potential for technology to enhance research outcomes in both developing and developed settings. In other words, the study demonstrates the transformative impact of digital tools on research processes and offers valuable lessons for future projects.
After learning how technology enhances research by improving efficiency, accuracy, and overall outcomes, it’s time to explore the value of using accurate, reliable, and credible sources. Watch the video below, which explains what makes a source credible and why this is important. The video also introduces the CRAAP methodology, an acronym for “Currency”, “Relevance”, “Authority”, “Accuracy”, and “Purpose”, a framework that offers key questions to help determine whether a source is reliable and suitable for use in research.
You are invited to take the following quiz to help you assess your understanding of the issues dealt with, in this session. It includes five questions. Correct answers appear per question and the overall score upon completion.
Moving forward, let’s focus on surveys and the key factors to consider when designing them to gather high-quality data. The following online article, titled “Survey Data: Reliability and Validity—Are They Interchangeable?” delves into various elements of survey design that impact data quality, with a focus on reliability and validity as two crucial factors that ensure survey effectiveness.
Have you ever wondered “What’s the difference between a survey and feedback”? In a market-driven field such as that of Vocational Education and Training, understanding market trends, customer preferences and existing gaps is crucial for providing effective services. Read the following online resource and get familiarized with the concepts of “survey” and “customer feedback”, learning how the latter completes the first.
The article mainly focuses on “feedback” as a source of accurate data, explains how it works and highlights that while survey is a static procedure, feedback is an ongoing process that provides data that remain always up to
dat
Activity
Now, take some time to assess your understanding of using surveys and feedback responses as accurate data sources by completing the following worksheet. The worksheet includes four questions covering survey data, feedback responses as reliable data sources, the differences between these two data collection methods, and how they complement one another.
Surveys and Feedback Responses_Worksheet
Now, let’s move on to another valuable data source: Web Analytics. But what is web analytics, and how can it enhance research, particularly in VET? Web analytics provides crucial insights into user behaviour, interactions, and trends across digital platforms. By analysing metrics such as page views, session duration, and user pathways, researchers can gain a deeper understanding of audience preferences and target groups. This data enables them to assess the effectiveness of online content and make informed decisions. Web analytics is a powerful tool for identifying patterns, highlighting areas for improvement, and supporting data-driven research across various fields. You are invited to watch the following video, which explores what web analytics is, the types of insights it can offer, and provides guidance on how to get started with analytics.
Then, read the following online article “Mastering Web Analytics: Tools, Techniques, and Best Practices,” which offers an overview of popular web analytics tools such as Google Analytics, Mixpanel, and Adobe Analytics, along with guidelines for setting up and using them. The article explores key metrics and KPIs that help simplify large datasets to reveal the bigger picture. It also provides best practices for converting visitors into customers, along with tips for segmentation and filtering. Overall, the webpage covers cutting-edge tools, optimization strategies, and reporting techniques to ensure clarity and comprehensiveness, empowering you to take effective action.
Activity
Now you are invited to engage in the following simulation activity, where you will apply web analytics skills to collect and analyse data for a VET research project. This hands-on task will guide you through setting up Google Analytics, tracking key performance indicators, and deriving actionable insights from user behaviour. Follow the steps carefully, and document your progress and findings for submission at the end of the activity.